I tried to watch the opening ceremonies. I will make another effort to enjoy NBC’s
presentations because, as I was challenged, “Is it something you've already seen?” No, but I know what will happen
and I resent being managed to watch old news and encouraged to feel ‘hyped’
like it is exciting new news. Still, thinking perhaps I’m becoming an old fogy – stubborn, judgmental, sour; I haven't given up, entirely.
Must I tolerate the excitement being interrupted willy-nilly by advertising? Unannounced, the really important part of the viewing time becomes the cute, heartwarming, colorful, and entertaining advertisements informing me about a product I
should buy or the fabulous corporation that makes it available to me. Nah.
It was appalling when during
the opening ceremony an advertising break was inserted as Sir Steve Redgrave made his way
down the path approaching a curve running the torch to the Stadium. I was emotionally with him, anticipating each
of his steps and what would, could happen next. Abruptly a commercial interrupted the run. When I saw the torch the next time Sir Steve had arrived at his
destination. The TV producers obviously decided
viewers wouldn’t miss him merely trotting on his way. Wrong!
I was watching his body, feet and legs carrying him forward, arm
elevated just so toward the sky, hand (fingers and palm) grasping that flaming
symbol. I was thinking about the torch bearers
down through the years, the honor and responsibility of the tradition and for the deep meaning to that man doing the honors now, in the year two thousand twelve. NBC’s advertising break sadly ruined the
moment, broke my reverie.
One more time, though, tonight at 8 PM (1 AM tomorrow in the Olympic village -- London time being 5 hours
ahead of us on the east coast of the USA), I
will tune in to try and joyfully involve myself in what
happened earlier in their day; what has already been partially broadcast and editorialized on by
those who make their money in the business of communication.
It seems, when I was raising
my family, we planned for middle of the night watching the Olympics in real time. Two, three in the morning, we were in the living room with the popcorn or whatever, watching anticipating, involved in the
action as it happened.
Could I be wrong? Has my memory gotten creative? Didn’t we,
years ago, have the option of being real-time television observers of the long
awaited Olympics? Why not now?
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